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Sarah Gencarelli is a creative strategist and co-founder of Wild Idea Co., with over a decade of experience helping businesses craft compelling brand strategies. Passionate about storytelling and connecting brands with their audiences, Sarah blends creativity and practicality to deliver impactful results. She thrives on helping Canadian entrepreneurs bring bold ideas to life and create brands that feel authentic and memorable. When she’s not brainstorming the next big idea, Sarah enjoys spending time with her family and finding inspiration in the world around her.